вторник, 4 января 2011 г.

Tobacco ad campaign draws criticism

A recent ad campaign suggesting people who resolve to give up smoking in the new year try a smokeless product instead has drawn criticism from anti-tobacco advocates.

"This has been going on for a long time, but we're seeing more of it now because of the smoke-free laws," said Stephanie Davis, director of the Washington County Tobacco Prevention Project.

The campaign in question is the R.J. Reynolds Tobacco Co.'s first effort aimed at getting smokers to switch to Camel Snus, introduced in early 2009. Users stick the small, tobacco-filled pouches between their cheek and gum. Some versions of the product have about 8 milligrams of nicotine per pouch, the same approximate amount as in an average cigarette, according to data from www.smoking-cessation.org and TobaccoProducts.org.

The ads appeared recently in wide-circulation magazines like Time, Sports Illustrated and People, as well as in some alternative weekly newspapers around the country. They suggest, but don't say directly, that the pouches are a way to help kick the smoking habit.

"If you've decided to quit tobacco use, we support you. But if you're looking for smoke-free, spit-free, drama-free tobacco pleasure, Camel Snus is your answer. Logon to the Pleasure Switch Challenge and see how simple switching can be. Camel Snus - it might just change the way you enjoy tobacco," one ad says.

"At this time, there will some that will be considering the option to maybe quit smoking, but not necessarily quit enjoying tobacco pleasure," R.J. Reynolds spokesman David Howard said. "We want to inform them that here is a product that is an option for you to consider."

Under federal law, companies cannot claim that tobacco products work as smoking cessation products. All the ads also warn: "Smokeless tobacco is addictive."

The Food And Drug Administration, which regulates tobacco advertising, is reviewing the Reynolds ad campaign.

Anti-tobacco campaigners say the Reynolds ads aim to reorient smokers to smokeless snus to keep them from being lost as potential customers.

"R.J. Reynolds and all the tobacco companies poured tons of money into (Ohio), especially for smokeless tobacco," Davis said, noting the state's 2006 voter-approved ban on smoking in public places.

Davis said smokeless tobacco is not a safe alternative to smoking, but she understands why people may think of it that way. For one thing, it's not being inhaled, so smoke isn't getting in a person's lungs.

But Davis said smoking and chewing are more similar than most people realize.

"When you smoke, the majority of the nicotine is absorbed through your mouth," she said.

Switching from smoking to chewing can also be problematic, Davis said, because smokeless tobacco products can actually have more nicotine than cigarettes. While Camel Snus appears to be comparable in that regard, a can of traditional smokeless tobacco can have three times as much nicotine in it as a pack of cigarettes, Davis said. Smokers who switch to smokeless can actually feel sick because of the higher nicotine level, she said.

Besides nicotine and, according to the federal Centers for Disease Control and Prevention, 28 cancer-causing agents, smokeless tobacco can have other ingredients that negatively impact a person's health.

"We see a lot of people that have diabetes or high blood pressure that use smokeless tobacco, and the number one (non-carcinogenic) ingredient is molasses and the number two is sodium," Davis said.

At camelsnus.com, the company touts snus' lower sodium content, which makes the product "spit-free," cutting down on an unpopular aspect of smokeless products.

Some experts do see advantages to smokeless tobacco over cigarettes. A 2007 report from the United Kingdom's Royal College of Physicians argues some smokeless tobacco products are less harmful than cigarettes, at least from the perspective of secondhand smoke.

"Since tobacco smoking is driven primarily by addiction to nicotine, but the harm from smoking is caused by other smoke constituents, the rational next-best option is to reduce the harm arising from nicotine use by providing it in a form that does not involve inhaling smoke," the report said.

Davis doesn't recommend using smokeless tobacco as a means to quit smoking.

"I don't want to discourage anyone that wants to quit. I would want to encourage them (to try) a better method," she said.

The local tobacco prevention program's classes on quitting are offered to smokers and chewers alike.

More information about the program is available by calling 374-2229.

About 46 million American adults, or one in five, still smoke and about the same number are former smokers, according to the Centers for Disease Control and Prevention. That's down from one out of four Americans who smoked in 1995.

About 3 percent of American adults use smokeless tobacco, although Davis said usage rates tend to be higher in this region.

How anti-smoking drugs may curb cravings

"Environmental cues associated with nicotine reinforcement induce cigarette craving, which propagates smoking habits in smokers and relapse in abstinent individuals," the authors wrote in one of the articles.

Bupropion, originally marketed as an antidepressant, is prescribed around the world to help people resist smoking cues. But the mechanism for doing so has not been clear.

In one study, Christopher S. Culbertson of the University of California, Los Angeles and his team measured the changes in the brain activity of 30 smokers who were randomly told to take either bupropion or a placebo for a period of eight weeks.

Within a week of joining the study and again after it ended, the participants underwent brain scans. During both the scans, they were shown 45-second videos of actors smoking in various settings as well as clips in which no one was smoking.

They were asked to press buttons on a box indicating how strongly they craved cigarettes immediately after watching each video.

The smokers who took bupriopion said they craved cigarettes less even while watching others smoking than those who took the placebo. Those on the drug also showed a decrease in the activation of areas of the brain responsible for cravings.

"These results demonstrate that treatment with bupropion is associated with an improved ability to resist cue-induced craving and a reduction in cue-induced activation of limbic and prefrontal brain regions," the researchers concluded.

In a second study, Teresa Franklin of the University of Pennsylvania and her team looked at how the brain reacted to varenicline, which reduces the symptoms of withdrawal and reinforcement smokers get from nicotine.

In a second study, Teresa Franklin of the University of Pennsylvania and her team used brain scans to study how the brains of 22 smokers reacted when they took the drug varenicline or a placebo during a three-week randomized trial.

The participants also watched 10-minute videos, with either non-smoking or smoking cues, and had to report on the levels of their cravings.

The findings were similar to those of the other study. Smoking cues activated regions of the brain linked to drug motivation and triggered craving feelings. But those who took the drug reported reduced cravings and showed a reduction in brain activity in those areas, said the researchers.

"The results of our study reveal a distinctive new action that likely contributes to its clinical efficacy," they concluded.

"Unsuccessful smoking cessation is more prevalent in individuals with psychiatric illness, suggesting that they have greater difficulty quitting. Varenicline and other medications that can reduce both withdrawal and cue reactivity may be of special benefit to these subgroups who may also be more vulnerable to relapse in the presence of smoking cues," they said.

Even One Cigarette Can Prove Lethal, U.S. Surgeon General Says

As little as one cigarette a day, or even just inhaling smoke from someone else's cigarette, could be enough to cause a heart attack and even death, warns a report released Thursday by U.S. Surgeon General Dr. Regina M. Benjamin.

"The chemicals in tobacco smoke reach your lungs quickly every time you inhale, causing damage immediately," Benjamin said in a statement. "Inhaling even the smallest amount of tobacco smoke can also damage your DNA, which can lead to cancer."

And the more you're exposed, the harder it is for your body to repair the damage.

Smoking also weakens the immune system and makes it harder for the body to respond to treatment if a smoking-linked cancer does arise.

"It's a really good thing when the Surgeon General comes out and gives a wide scope to the dangers of smoking," said Dr. Len Horovitz, a pulmonary specialist with Lenox Hill Hospital in New York City. "They're looking at very small amounts of smoke and this is dramatic. It's showing the effect is immediate and doesn't take very much concentration. In other words, there's no safe level of smoking. It's a zero-tolerance issue."

A Report of the Surgeon General: How Tobacco Smoke Causes Disease - The Biology and Behavioral Basis for Smoking-Attributable Disease, is the first tobacco report from Surgeon General Benjamin and the 30th since the landmark 1964 Surgeon General's report that first linked smoking to lung cancer.

More so than previous reports, this one focused on specific pathways by which smoking does its damage.

Some 70 of the 7,000 chemicals and compounds in cigarettes can cause cancer, while hundreds of the others are toxic, inflaming the lining of the airways and potentially leading to chronic obstructive pulmonary disease (COPD), a major killer in the United States. The chemicals also corrode blood vessels and increase the likelihood of blood clots, upping the risk for heart conditions.

Smokers to cough up more for cigarettes in New Year

The cost of cigarettes has gone up by one kuna (0.14 Euros).

Six brands from tobacco company TDR increased their prices on January 1 as a consequence of increased excise duties levied in October.

The company said that while it had maintained the prices of its products for two months, it was no longer able to do so.

In an anticipation of the price increases, TDR's CEO Davor Tomaskovic said last summer that the new excise duty increases will benefit neither the consumers nor the state. The changes would bring a decrease in revenue for the producers with consequences for the state budget. This would also contribute to a strengthening of the climate conducive to un-taxed (illegal) consumption, he warned.

Croatians smoke 484 million packets of cigarettes per year, or 9,700 cigarettes per smoker. If black market sales are added to official figures, the total numbers would double, the daily Jutarnji List writes.

среда, 17 ноября 2010 г.

Proposed law would allow confiscation of tobacco from minors

Lawmakers in the City of Oneida are being asked to consider a proposal that would keep kids under the age of 18 from using or possessing tobacco. The effort was inspired by an infamous hangout near the City's High School.

Oneida's Mayor Leo Matzke says the ban would be a first in Central New York. "I think it could have a very positive influence on both our teenage community and our younger children," he said.

Under the proposed law, children wouldn't be arrested if caught with tobacco, but it would allow police to confiscate the products from anyone under the age of 18. One of the first places they Mayor says they might look would be a spot near the high school known as "Cancer Corner," where student smokers gather. "That's how it came about actually. Because of that spot," the Mayor said. "When they approached me a little over a month ago, the main issue was 'Cancer Corner.' And that is easily accomplished with our police doing a drive by."

"Cancer Corner" isn't actually on school property, which is why students can get away with smoking there now.

Matzke was approached by a non-profit called Bridges, which says the primary goal of the proposed law would be deterring children from smoking. "I know that a lot of parents don't want their little children who are coming in and leaving on school buses seeing older kids smoking. They don't want that example," said Bridges' Joseph Wicks. "I know people in the community that live near the school don't want teens on their property smoking."

If it passed, Matzke acknowledges the law would be difficult to enforce city-wide. So, he says, the enforcement would be focused on areas near schools, like "Cancer Corner."

Before the law can be enacted, it must also be passed approved by the State.

Aishwarya's smoking angers anti-tobacco lobby

Bollywood actress Aishwarya Rai Bachchan, who will be seen lighting up in her forthcoming release Guzaarish, has set the anti-tobacco lobby aflame with anger.

"The display of the posters showing Aishwarya smoking raises worries in our mind that they could be trand-setters," said a

statement released Tuesday by Dr. Shekhar Salkar, general secretary of the National Organisation for Tobacco Eradication (NOTE).
He said the group has written to the actress as well, and asked her to withdraw posters of Sanjay Leela Bhansali's latest film Guzarish, showing the Bachchan bahu smoking a cigarette.

Salkar said many film stars, who confess about their aversion to smoking in private, routinely smoke on screen, taking refuge in phrases like 'freedom of expression'.
"There are innumerable posters of Guzaarish all over Mumbai. There would be many other scenes which could convey the storyline of the film, yet the producer has chosen this particular one, quite oblivious to its after-effects," Salkar said.

NOTE has in the past dragged Bollywood superstars Amitabh Bachchan and Shah Rukh Khan to court over promoting tobacco.

The group had also complained against Ajay Devgn, who was photographed smoking while shooting in Goa for Golmaal 3. The star was fined Rs.100 for his indiscretion.

Katherine Heigl: She smokes electronic cigarettes.

Katherine Heigl smokes electronic cigarettes.

The ‘Life As We Know It’ actress has managed to not smoke a real tobacco-filled cigarette in six months thanks to the devices, which help ease nicotine craves, and now believes that smoking “sucks”. She said: “I use an electronic cigarette. I know it’s ridiculous, but it’s helping me not to actually smoke real cigarettes. You feel like you are smoking, and you get to exhale but it’s just water vapour and not nicotine. I’ve been doing it for six months. Smoking sucks!”

The 31-year-old beauty – who has 20-month-old adopted daughter Naleigh with husband Josh Kelley -wants to set a good example to her child by not smoking, as she believes it’s a “stupid thing”.

She said: “The one thing I would say to my kid is, ‘It’s not just that it’s bad for you. Do you want to spend the rest of your life fighting a stupid addiction to a stupid thing that doesn’t even really give you a good buzz?’ ”

Discussing her husband Josh – who she married in 2007 – she admits he finds it difficult to watch her undertake kissing scenes on films and would not come on the set of ‘Life As We Know It’ when she had to get passionate with her co-star Josh Duhamel.

She added to Parade magazine: “Actually, he and Josh Duhamel are good friends, but he would never come to the set when Josh and had to like kiss or make out. It does make him uncomfortable because he’s not an actor, he’s a musician.

“He always says to me, ‘How would you feel if I had to make out with some girl in a video?’ And I’m like, ‘If you have to do it, you have to do it. But I wouldn’t want you to come home and tell me what a great kisser she is and I should try her technique.’ “