FDA taps 6 ad agencies, including Mullen, for anti-tobacco campaign

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The Food and Drug Administration has chosen six ad agencies to help it develop and implement large-scale, nationwide public health education campaigns designed to change attitudes and behaviors toward using tobacco.

 The agency confirmed today that agencies handling different tasks under the contract include Mullen Communications, WPP’s Grey Global Group, independent agency Riester, the American Legacy Foundation, True North Communications (DraftFCB), and Interpublic Group’s Campbell-Ewald. The maximum ceiling for the contract, which was devised a year ago, is $390 million over a period of five years. The agency said tobacco use causes more than 400,000 deaths each year in the United States, about one out of every five deaths.