понедельник, 10 декабря 2012 г.

Images may harm your smoking pleasure


Alex Town's first box of plain-packaged cigarettes did not faze him.
Gone was the familiar trademark of his favourite brand, Benson & Hedges, to be replaced by an innocuous image of a cigarette being stubbed out in an ashtray. He had won his first round of health-warning roulette.
The drab olive packages which became mandatory this month feature a variety of new, graphic warning labels designed to confront consumers with the consequences of smoking-related disease.
Some of the images are more confronting than others: there is the eyeball being surgically opened ("smoking causes blindness"), the decaying lung, the cancerous tongue and the stained, rotting teeth.
But the two warning labels giving smokers the most discomfort are the gangrenous foot and the infamous "Bryan", who is pictured brutally emaciated and almost dead from lung cancer. And it is these larger, more shocking graphics - rather than the lack of branding - which are challenging users to reconsider their habits.
"The colour doesn't put me off, it actually looks quite smart to me," says Town, a 26-year old public servant who has decided to quit as his New Year's resolution, according to smh.com.au.

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